Best Marketing for Dealerships

Uses scientific analysis to help dealers and OEMs optimize network planning, sales performance, and marketing effectiveness.

One of the largest digital automotive marketplaces, connecting car shoppers with sellers and providing data-driven solutions for dealerships.

Impel (formerly SpinCar, rebranded 2024) is an enterprise-grade Automotive AI Operating System that unifies the entire customer lifecycle — from merchandising and sales to service and repurchase. Selected by TrueCar as their strategic AI partner, Impel serves automotive dealers, OEMs, enterprise dealer groups, specialty vehicle dealers, and agencies. In 2024, Impel acquired Outsell for $100M, adding marketing AI and lifecycle management. Named to the Inc. 5000 list of fastest-growing private companies in America. Their platform uses verticalized AI models trained specifically on automotive data.

DealerSocket, now part of Solera's Vehicle Solutions division (acquired 2021), provides a unified dealership technology platform spanning CRM, DMS, equity mining, digital retail, inventory management, and websites. Their product suite includes CRM, RevenueRadar (equity mining with 11 targeting methods), DealerFire (websites and digital marketing), PrecisePrice (digital retail averaging $300 more gross per deal), Inventory+ (data-driven inventory management), and two DMS options: Auto/Mate for franchise dealers and IDMS for independents. They serve over 9,000 dealership clients including major groups like Herb Chambers, Ken Garff, Larry H. Miller, and Galpin Motors.

A Cox Automotive brand, AutoTrader is a premier third-party listing site providing massive exposure for new and used vehicle inventory.

Focuses on website conversion optimization and SEO, claiming the highest lead conversion rates in the industry.

Offers a marketing technology platform helping dealers attract and convert customers with data-driven advertising and attribution.

A comprehensive retention marketing platform that combines service scheduling, equity mining, and multi-channel communications.

Elead CRM (now part of CDK Global) is one of the most widely deployed automotive CRMs in North America, with over 30 years in the industry and approximately 1,000 employees. The platform bridges sales, service, and marketing into a single system for customer acquisition and retention. Elead's customer base ranges from small single-point dealers (69.7% of users) to large enterprise groups including OpenRoad Auto ($2B revenue, 2,500 employees) and Courtesy Automotive Group ($1.2B revenue). As part of CDK Global, Elead integrates natively with CDK's DMS and fixed operations tools.

Fullpath (formerly AutoLeadStar) is a Customer Data Platform (CDP) built specifically for automotive, unifying dealership data across CRM, DMS, website, and advertising into a single actionable platform. Their product suite spans data management (CDP, Group CDP, Enterprise CDP, Data Enrichment), data activation (Audience Activation for email/SMS, Digital Advertising across Google/Meta/Amazon/OTT, Website Engagement personalization, VIN-specific marketing), and equity-based campaigns. They recently launched an Agentic CRM in limited release. Fullpath activates first-party dealership data to power hyper-targeted campaigns across every channel.

Provides websites and digital marketing solutions that integrate deeply with the Cox Automotive ecosystem.