How much does AutoTrader cost for dealerships?

AutoTrader pricing is currently Subscription.

Lead SourcesMarketing

AutoTrader: Review, Pricing & Features

The ultimate automotive marketplace

Executive Verdict

AutoTrader is a specialized Lead Sources solution for car dealerships, focusing on the ultimate automotive marketplace and seamless industry integration.

AutoTrader at a glance: pricing, rating & compatibility

Primary Category

Lead Sources

Integration Level

Enterprise Ready

Pricing Tier

Subscription

Target Market

Franchise & Large Indep.

Editor Rating

4.5/5.0

Implementation

2-4 Weeks

A Cox Automotive brand, AutoTrader is a premier third-party listing site providing massive exposure for new and used vehicle inventory.

Entry Pricing

Subscription

Vetted Solution

Verified via 5-Point Framework

Talk to Expert Compare vs Alternatives

Time to Value2-4 Weeks

Estimated implementation timeline based on dealership size.

What can AutoTrader do?

Premium inventory listings

Kelley Blue Book integration

Home delivery badges

Audience targeting

Market analytics

Which dealership systems does AutoTrader integrate with?

AutoTrader integrates seamlessly with major automotive platforms. Verified compatibility includes:

VinSolutions

DealerSocket

CDK

Reynolds

Tekion

Salesforce

Verified Native Integration

What are the pros and cons of AutoTrader?

Strengths

Huge audience reach
Trust from KBB association
Quality VDP traffic

Considerations

Expensive recurring cost
Leads are often cross-shopped

Best AutoTrader Alternatives

Expert-vetted Lead Sources solutions for dealership groups looking for options similar to AutoTrader.

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Fullpath

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The Customer Data Platform for Dealerships

Fullpath (formerly AutoLeadStar) is a Customer Data Platform (CDP) built specifically for automotive, unifying dealership data across CRM, DMS, website, and advertising into a single actionable platform. Their product suite spans data management (CDP, Group CDP, Enterprise CDP, Data Enrichment), data activation (Audience Activation for email/SMS, Digital Advertising across Google/Meta/Amazon/OTT, Website Engagement personalization, VIN-specific marketing), and equity-based campaigns. They recently launched an Agentic CRM in limited release. Fullpath activates first-party dealership data to power hyper-targeted campaigns across every channel.

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VinSolutions

4.7

The CRM that knows your customer best

VinSolutions Connect CRM, part of Cox Automotive, is one of the most widely adopted dealership CRMs in North America, serving over 5,000 dealerships. Founded in 2006 in Mission, Kansas, VinSolutions was acquired by Cox Automotive and now integrates deeply with the broader Cox ecosystem including DealerTrack, Autotrader, Kelley Blue Book, and Xtime. What sets VinSolutions apart is its dedicated Performance Manager model — every dealership gets a named contact who helps configure and optimize the CRM. The platform is OEM-certified by all major manufacturers and offers fully customizable workflows for sales, service, and marketing.

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DealerSocket

4.5

Integrated tech for the modern dealership

DealerSocket, now part of Solera's Vehicle Solutions division (acquired 2021), provides a unified dealership technology platform spanning CRM, DMS, equity mining, digital retail, inventory management, and websites. Their product suite includes CRM, RevenueRadar (equity mining with 11 targeting methods), DealerFire (websites and digital marketing), PrecisePrice (digital retail averaging $300 more gross per deal), Inventory+ (data-driven inventory management), and two DMS options: Auto/Mate for franchise dealers and IDMS for independents. They serve over 9,000 dealership clients including major groups like Herb Chambers, Ken Garff, Larry H. Miller, and Galpin Motors.

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