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Fullpath: Review, Pricing & Features

The Customer Data Platform for Dealerships

Executive Verdict

Fullpath is a specialized Marketing solution for car dealerships, focusing on the customer data platform for dealerships and seamless industry integration.

Fullpath at a glance: pricing, rating & compatibility

Primary Category
Marketing
Integration Level
7+ Major CRMs
Pricing Tier
Custom
Target Market
Franchise & Large Indep.
Editor Rating
4.2/5.0
Implementation
2-4 Weeks
Last verified: April 2026Israel / New York

Fullpath (formerly AutoLeadStar) is a Customer Data Platform (CDP) built specifically for automotive, unifying dealership data across CRM, DMS, website, and advertising into a single actionable platform. Their product suite spans data management (CDP, Group CDP, Enterprise CDP, Data Enrichment), data activation (Audience Activation for email/SMS, Digital Advertising across Google/Meta/Amazon/OTT, Website Engagement personalization, VIN-specific marketing), and equity-based campaigns. They recently launched an Agentic CRM in limited release. Fullpath activates first-party dealership data to power hyper-targeted campaigns across every channel.

Best For

Data-driven dealer groups wanting to activate first-party customer data across advertising, email, SMS, and website personalization

Not Ideal For

Small dealers who need a basic CRM or don't have significant digital advertising spend

Entry Pricing
Custom

Module-based pricing. CDP, advertising, and activation sold separately or bundled.

Vetted Solution
Verified via 5-Point Framework
Talk to ExpertCompare vs Alternatives
Time to Value2-4 Weeks

Estimated implementation timeline based on dealership size.

What can Fullpath do?

Customer Data Platform (CDP) with unified dealership data
Group CDP for multi-rooftop data visibility
Audience Activation — data-driven email and SMS campaigns
Digital Advertising — Google, Meta, Amazon, OTT, Programmatic
VIN-specific ad campaigns (VINs-Acceleration)
Equity-based customer campaigns
AI Website Engagement — personalized website experience
Dynamic Payments — automated specials and offers
Agentic CRM (limited release)
Managed Services — concierge campaign management

Which dealership systems does Fullpath integrate with?

Fullpath integrates seamlessly with major automotive platforms. Verified compatibility includes:

CDK Global
Reynolds & Reynolds
DealerSocket
VinSolutions
Google Ads
Meta Ads
Amazon Ads
Verified Native Integration

What are the pros and cons of Fullpath?

Strengths

  • True CDP for automotive — unifies CRM, DMS, website, and ad data
  • VIN-specific marketing is unique in the market
  • Activates first-party data across every advertising channel (Google, Meta, Amazon, OTT)
  • Multi-rooftop Group CDP for enterprise dealer groups
  • Dynamic Payments auto-generates specials and offers

Considerations

  • Marketing and data focused — no CRM, voice AI, or service tools (yet)
  • Agentic CRM still in limited release
  • Requires clean data inputs for best CDP performance

Best Fullpath Alternatives

Expert-vetted Marketing solutions for dealership groups looking for options similar to Fullpath.