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VinSolutions: Review, Pricing & Features

The CRM that knows your customer best

Executive Verdict

VinSolutions is a specialized CRM solution for car dealerships, focusing on the crm that knows your customer best and seamless industry integration.

VinSolutions at a glance: pricing, rating & compatibility

Primary Category
CRM
Integration Level
7+ Major CRMs
Pricing Tier
Custom
Target Market
Franchise & Large Indep.
Editor Rating
4.7/5.0
Implementation
4-6 Weeks
Last verified: April 2026Mission, KSEst. 2006

VinSolutions Connect CRM, part of Cox Automotive, is one of the most widely adopted dealership CRMs in North America, serving over 5,000 dealerships. Founded in 2006 in Mission, Kansas, VinSolutions was acquired by Cox Automotive and now integrates deeply with the broader Cox ecosystem including DealerTrack, Autotrader, Kelley Blue Book, and Xtime. What sets VinSolutions apart is its dedicated Performance Manager model — every dealership gets a named contact who helps configure and optimize the CRM. The platform is OEM-certified by all major manufacturers and offers fully customizable workflows for sales, service, and marketing.

Best For

Franchise dealer groups wanting a deeply customizable CRM with dedicated support and full Cox Automotive ecosystem integration

Not Ideal For

Small independent dealers on tight budgets or those wanting a simple, lightweight CRM

Entry Pricing
Custom

Pricing based on dealership size and Cox bundle. OEM co-op eligible.

Vetted Solution
Verified via 5-Point Framework
Talk to ExpertCompare vs Alternatives
Time to Value4-6 Weeks

Estimated implementation timeline based on dealership size.

What can VinSolutions do?

Connect CRM with fully customizable workflows
Automated marketing campaigns and drip sequences
Desking and F&I integration with DealerTrack
Equity mining and targeted customer outreach
Mobile CRM app for sales teams
Dedicated Performance Manager for every dealership
OEM-certified by all major manufacturers
Deep Cox Automotive ecosystem integration (Autotrader, KBB, Xtime)

Which dealership systems does VinSolutions integrate with?

VinSolutions integrates seamlessly with major automotive platforms. Verified compatibility includes:

DealerTrack
Autotrader
Kelley Blue Book
Xtime
vAuto
Dealer.com
Matador AI
Verified Native Integration

What are the pros and cons of VinSolutions?

Strengths

  • Extremely deep customization — workflows tailored to each dealership
  • Dedicated Performance Manager included (not just a help desk)
  • 5,000+ dealerships — industry standard for franchise groups
  • OEM-certified across all major manufacturers
  • Deep integration with Cox ecosystem (DealerTrack, Autotrader, KBB, Xtime)
  • Strong mobile CRM for on-the-lot sales

Considerations

  • Steep learning curve due to depth of customization
  • Premium pricing not ideal for small independents
  • Tightly coupled with Cox ecosystem — switching costs are high
  • Some dealers report slow feature release cycles

Best VinSolutions Alternatives

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