Numa vs Fullpath
A comprehensive side-by-side analysis of features, pricing, and performance to help you choose the right AI foundation for your dealership in 2026.
The Verdict
While both platforms are leaders in the Service AI space, one emerges as the optimal choice for most dealership operations.
Edges out the competition with superior service ai capabilities and deeper automotive specialized features.
A powerful alternative, especially for dealerships prioritizing ai-driven marketing automationor existing Marketing Automation workflows.
Numa
Service AINuma automates service department communications, handling appointment requests and customer questions through AI-powered texting.
Core Advantages
- Specialized for service
- Reduces phone traffic
- Increases RO value
Limitations
- Narrow focus on service
- Integration depth varies
Fullpath
Marketing AutomationFormerly AutoLeadStar, Fullpath provides AI-driven marketing automation for dealerships including personalized customer journeys.
Core Advantages
- Strong marketing automation
- Good data analytics
- Personalization features
Limitations
- Marketing-focused only
- No voice/phone AI
Deep Feature Comparison
| Attribute | Numa | Fullpath |
|---|---|---|
| Primary Focus | Service AI | Marketing Automation |
| Pricing Entry | From $250/mo | Custom |
| Core Tech | • Service appointment booking • Automated status updates • AI-powered FAQs | • Customer data platform • AI-powered marketing • Predictive analytics |
| Industry Rating | 4.7 | 4.2 |
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