Numa vs Toma
A comprehensive side-by-side analysis of features, pricing, and performance to help you choose the right AI foundation for your dealership in 2026.
The Verdict
While both platforms are leaders in the Service AI space, one emerges as the optimal choice for most dealership operations.
Edges out the competition with superior voice ai capabilities and deeper automotive specialized features.
A powerful alternative, especially for dealerships prioritizing ai messaging for service departmentsor existing Service AI workflows.
Numa
Service AINuma automates service department communications, handling appointment requests and customer questions through AI-powered texting.
Core Advantages
- Specialized for service
- Reduces phone traffic
- Increases RO value
Limitations
- Narrow focus on service
- Integration depth varies
Toma
Voice AIToma provides advanced AI voice agents that handle inbound and outbound calls, scheduling service appointments and qualifying sales leads.
Core Advantages
- Highly realistic voice AI
- 24/7 availability
- Direct appointment booking
Limitations
- Premium pricing
- Requires clean CRM data
Deep Feature Comparison
| Attribute | Numa | Toma |
|---|---|---|
| Primary Focus | Service AI | Voice AI |
| Pricing Entry | From $250/mo | Custom |
| Core Tech | • Service appointment booking • Automated status updates • AI-powered FAQs | • Inbound service scheduling • Outbound lead follow-up • 24/7 call handling |
| Industry Rating | 4.7 | 4.8 |
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