Best Lead Sources for Dealerships
We analyzed 4 leading lead sources solutions to help you increase efficiency and drive more revenue. Here are the top performers for 2026.
Cars.com
Where car shoppers meet dealers
One of the largest digital automotive marketplaces, connecting car shoppers with sellers and providing data-driven solutions for dealerships.
Top Contenders
AutoTrader
A Cox Automotive brand, AutoTrader is a premier third-party listing site providing massive exposure for new and used vehicle inventory.
CarGurus
CarGurus uses proprietary algorithms to rank vehicle listings by deal rating, prioritizing price transparency for consumers.
DealerTrack
DealerTrack, part of Cox Automotive since the $4 billion acquisition in 2015, is the industry-standard platform connecting over 40,000 dealerships with 1,500+ lenders through its F&I and DMS ecosystem. Originally publicly traded on NASDAQ (TRAK), DealerTrack generated $854M in revenue in 2014 before being acquired. The platform bridges online-to-in-store deal flows, handling everything from credit applications and compliance to registration, titling, and digital retailing. As part of Cox Automotive, DealerTrack integrates with vAuto (inventory), Xtime (service scheduling), Manheim (wholesale), Autotrader (listings), and Dealer.com (websites) — creating the largest connected dealership technology ecosystem in the industry.