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DealerTrack: Review, Pricing & Features

The Backbone of Dealership F&I and DMS Operations

Executive Verdict

DealerTrack is a specialized DMS solution for car dealerships, focusing on the backbone of dealership f&i and dms operations and seamless industry integration.

DealerTrack at a glance: pricing, rating & compatibility

Primary Category
DMS
Integration Level
7+ Major CRMs
Pricing Tier
Custom
Target Market
Franchise & Large Indep.
Editor Rating
4.3/5.0
Implementation
8-12 Weeks
Last verified: April 2026Lake Success, NY (Cox Automotive HQ: Atlanta, GA)Est. 2001

DealerTrack, part of Cox Automotive since the $4 billion acquisition in 2015, is the industry-standard platform connecting over 40,000 dealerships with 1,500+ lenders through its F&I and DMS ecosystem. Originally publicly traded on NASDAQ (TRAK), DealerTrack generated $854M in revenue in 2014 before being acquired. The platform bridges online-to-in-store deal flows, handling everything from credit applications and compliance to registration, titling, and digital retailing. As part of Cox Automotive, DealerTrack integrates with vAuto (inventory), Xtime (service scheduling), Manheim (wholesale), Autotrader (listings), and Dealer.com (websites) — creating the largest connected dealership technology ecosystem in the industry.

Best For

Franchise dealerships and dealer groups that need the industry-standard F&I pipeline and want access to the broadest lender network

Not Ideal For

Small independent dealers or those looking for a modern, lightweight DMS without legacy baggage

Entry Pricing
Custom

Enterprise pricing based on dealership size and Cox Automotive bundle. Contact for quote.

Vetted Solution
Verified via 5-Point Framework
Talk to ExpertCompare vs Alternatives
Time to Value8-12 Weeks

Estimated implementation timeline based on dealership size.

What can DealerTrack do?

DMS with integrated accounting, desking, and reporting
Online credit application network (20,000+ dealers to 1,500+ lenders)
F&I menu and compliance tools
Registration and titling automation
Digital retailing with online-to-showroom deal flow
Inventory management integration via vAuto
Fixed operations integration via Xtime
Open integration platform with 100+ third-party connections

Which dealership systems does DealerTrack integrate with?

DealerTrack integrates seamlessly with major automotive platforms. Verified compatibility includes:

vAuto
Xtime
Manheim
Autotrader
Dealer.com
Kelley Blue Book
VinSolutions
Verified Native Integration

What are the pros and cons of DealerTrack?

Strengths

  • Industry standard — 40,000+ dealer network with 1,500+ lender connections
  • Deepest F&I integration in the market (credit apps, compliance, titling)
  • Part of Cox Automotive ecosystem (vAuto, Xtime, Manheim, Autotrader, Dealer.com)
  • Open platform philosophy — integrates with non-Cox products
  • Proven at scale — handles millions of credit applications monthly

Considerations

  • Legacy DMS interface can feel dated compared to newer competitors like Tekion
  • Deep Cox ecosystem integration means switching costs are high
  • Enterprise pricing not transparent
  • Some dealers report slower innovation cycles than standalone competitors

Best DealerTrack Alternatives

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