Tekion vs Toma
A comprehensive side-by-side analysis of features, pricing, and performance to help you choose the right AI foundation for your dealership in 2026.
The Verdict
While both platforms are leaders in the DMS space, one emerges as the optimal choice for most dealership operations.
Edges out the competition with superior voice ai capabilities and deeper automotive specialized features.
A powerful alternative, especially for dealerships prioritizing cloud-native automotive retail platformor existing DMS workflows.
Tekion
DMSTekion offers a cloud-native DMS with AI capabilities for analytics, customer experience, and operational efficiency.
Core Advantages
- Modern architecture
- Strong analytics
- Good user experience
Limitations
- Enterprise pricing
- Requires full DMS switch
Toma
Voice AIToma provides advanced AI voice agents that handle inbound and outbound calls, scheduling service appointments and qualifying sales leads.
Core Advantages
- Highly realistic voice AI
- 24/7 availability
- Direct appointment booking
Limitations
- Premium pricing
- Requires clean CRM data
Deep Feature Comparison
| Attribute | Tekion | Toma |
|---|---|---|
| Primary Focus | DMS | Voice AI |
| Pricing Entry | Enterprise | Custom |
| Core Tech | • Cloud-native DMS • AI analytics • Real-time reporting | • Inbound service scheduling • Outbound lead follow-up • 24/7 call handling |
| Industry Rating | 4.4 | 4.8 |
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