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Toma vs TECOBI

A comprehensive side-by-side analysis of features, pricing, and performance to help you choose the right AI foundation for your dealership in 2026.

The Expert Consensus

The Verdict

While both platforms are leaders in the Voice AI space, one emerges as the optimal choice for most dealership operations.

Superior Choice
Toma

Edges out the competition with superior voice ai capabilities and deeper automotive specialized features.

Runner Up
TECOBI

A powerful alternative, especially for dealerships prioritizing text-based business development centeror existing Messaging workflows.

Toma

Voice AI
4.8

Toma provides advanced AI voice agents that handle inbound and outbound calls, scheduling service appointments and qualifying sales leads.

Core Advantages

  • Highly realistic voice AI
  • 24/7 availability
  • Direct appointment booking

Limitations

  • Premium pricing
  • Requires clean CRM data

TECOBI

Messaging
4.6

TECOBI focuses on text-based communication to drive dealership leads and sales through automated and managed messaging services.

Core Advantages

  • High open rates via SMS
  • Strong dealership focus
  • Managed service options

Limitations

  • Text-heavy approach
  • Requires staff engagement

Deep Feature Comparison

AttributeTomaTECOBI
Primary FocusVoice AIMessaging
Pricing EntryCustomSubscription based
Core Tech
Inbound service scheduling
Outbound lead follow-up
24/7 call handling
Automated SMS campaigns
Managed BDC services
Lead follow-up automation
Industry Rating
4.8
4.6