Podium vs Toma
A comprehensive side-by-side analysis of features, pricing, and performance to help you choose the right AI foundation for your dealership in 2026.
The Verdict
While both platforms are leaders in the Chatbot space, one emerges as the optimal choice for most dealership operations.
Edges out the competition with superior voice ai capabilities and deeper automotive specialized features.
A powerful alternative, especially for dealerships prioritizing ai-powered customer communication platformor existing Chatbot workflows.
Podium
ChatbotPodium offers AI BDC capabilities with their conversational AI that handles leads across web, email, text, phone, and third-party sites.
Core Advantages
- Strong messaging platform
- Good review management
- Wide integration options
Limitations
- Can get expensive at scale
- AI features are add-ons
Toma
Voice AIToma provides advanced AI voice agents that handle inbound and outbound calls, scheduling service appointments and qualifying sales leads.
Core Advantages
- Highly realistic voice AI
- 24/7 availability
- Direct appointment booking
Limitations
- Premium pricing
- Requires clean CRM data
Deep Feature Comparison
| Attribute | Podium | Toma |
|---|---|---|
| Primary Focus | Chatbot | Voice AI |
| Pricing Entry | From $399/mo | Custom |
| Core Tech | • AI-powered chat • Multi-channel messaging • Review management | • Inbound service scheduling • Outbound lead follow-up • 24/7 call handling |
| Industry Rating | 4.3 | 4.8 |
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