Pinewood.AI vs Toma
A comprehensive side-by-side analysis of features, pricing, and performance to help you choose the right AI foundation for your dealership in 2026.
The Verdict
While both platforms are leaders in the DMS space, one emerges as the optimal choice for most dealership operations.
Edges out the competition with superior voice ai capabilities and deeper automotive specialized features.
A powerful alternative, especially for dealerships prioritizing integrated ai for pinewood dmsor existing DMS workflows.
Pinewood.AI
DMSAn AI expansion for the Pinewood DMS that brings predictive analytics and automated customer journeys to existing Pinewood users.
Core Advantages
- Deeply integrated with DMS
- Predictive capabilities
- Seamless data flow
Limitations
- Requires Pinewood DMS
- Not a standalone solution
Toma
Voice AIToma provides advanced AI voice agents that handle inbound and outbound calls, scheduling service appointments and qualifying sales leads.
Core Advantages
- Highly realistic voice AI
- 24/7 availability
- Direct appointment booking
Limitations
- Premium pricing
- Requires clean CRM data
Deep Feature Comparison
| Attribute | Pinewood.AI | Toma |
|---|---|---|
| Primary Focus | DMS | Voice AI |
| Pricing Entry | DMS add-on | Custom |
| Core Tech | • Predictive maintenance alerts • Automated marketing journeys • DMS-integrated analytics | • Inbound service scheduling • Outbound lead follow-up • 24/7 call handling |
| Industry Rating | 4.3 | 4.8 |
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