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Digital RetailingF&I

AutoFi: Review, Pricing & Features

End-to-End Digital Commerce for Automotive

Executive Verdict

AutoFi is a specialized Digital Retailing solution for car dealerships, focusing on end-to-end digital commerce for automotive and seamless industry integration.

AutoFi at a glance: pricing, rating & compatibility

Primary Category
Digital Retailing
Integration Level
4+ Major CRMs
Pricing Tier
Custom
Target Market
Franchise & Large Indep.
Editor Rating
4.3/5.0
Implementation
3-6 Weeks
Last verified: April 2026San Francisco, CAEst. 2015

AutoFi, founded in 2015 in San Francisco, is a digital automotive commerce and financing platform that powers billions in online transactions annually. Their platform spans digital retail (online vehicle shopping and deal building), showroom tools (in-store deal structuring), and enterprise solutions for OEMs, lenders, and marketplaces. AutoFi's Intelligent Lender Routing system and RealPayments pricing give customers accurate financing options — not estimates — by connecting directly to lender APIs. OEM programs include Acura, Audi, BMW, Ford, GM, Honda, and Hyundai.

Best For

Franchise dealers and OEMs wanting real-time financing in their digital retail experience — not payment calculators with estimates

Not Ideal For

Independent dealers without strong online traffic or those not focused on F&I optimization

Entry Pricing
Custom

OEM co-op eligible. Enterprise pricing for lenders and marketplaces.

Vetted Solution
Verified via 5-Point Framework
Talk to ExpertCompare vs Alternatives
Time to Value3-6 Weeks

Estimated implementation timeline based on dealership size.

What can AutoFi do?

Digital retail with real lender financing (not estimates)
Intelligent Lender Routing — matches buyers to best rates
RealPayments pricing platform
Showroom deal structuring tools
Credit estimator and pre-qualification
Lending-as-a-Service APIs for OEMs and marketplaces
OEM-certified: Acura, Audi, BMW, Ford, GM, Honda, Hyundai
Online-to-showroom seamless handoff

Which dealership systems does AutoFi integrate with?

AutoFi integrates seamlessly with major automotive platforms. Verified compatibility includes:

CDK Global
DealerTrack
RouteOne
Reynolds & Reynolds
Verified Native Integration

What are the pros and cons of AutoFi?

Strengths

  • Real lender data — not payment estimates — reduces deal unwinding
  • Billions in online transactions processed annually
  • Major OEM certifications (Acura, Audi, BMW, Ford, GM, Honda, Hyundai)
  • Lending-as-a-Service APIs enable white-label solutions
  • Seamless online-to-showroom deal handoff

Considerations

  • Focused on F&I and digital retail — not a CRM or marketing tool
  • Enterprise pricing not accessible for small independents
  • Best value for dealers with strong online traffic

Best AutoFi Alternatives

Expert-vetted Digital Retailing solutions for dealership groups looking for options similar to AutoFi.