TECOBI vs CarNow
A comprehensive side-by-side analysis of features, pricing, and performance to help you choose the right AI foundation for your dealership in 2026.
The Verdict
While both platforms are leaders in the Messaging space, one emerges as the optimal choice for most dealership operations.
Edges out the competition with superior messaging capabilities and deeper automotive specialized features.
A powerful alternative, especially for dealerships prioritizing real-time digital retailingor existing Digital Retailing workflows.
TECOBI
MessagingTECOBI focuses on text-based communication to drive dealership leads and sales through automated and managed messaging services.
Core Advantages
- High open rates via SMS
- Strong dealership focus
- Managed service options
Limitations
- Text-heavy approach
- Requires staff engagement
CarNow
Digital RetailingCarNow uses AI to facilitate real-time retailing solutions including chat and digital retailing platforms.
Core Advantages
- Strong digital retailing
- Good deal tools
- Customer-friendly UX
Limitations
- Focused on retailing only
- No voice AI
Deep Feature Comparison
| Attribute | TECOBI | CarNow |
|---|---|---|
| Primary Focus | Messaging | Digital Retailing |
| Pricing Entry | Subscription based | Custom |
| Core Tech | • Automated SMS campaigns • Managed BDC services • Lead follow-up automation | • Digital retailing platform • AI chat • Trade-in tools |
| Industry Rating | 4.6 | 4.1 |
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