Kenect vs Fullpath
A comprehensive side-by-side analysis of features, pricing, and performance to help you choose the right AI foundation for your dealership in 2026.
Which is better: Kenect or Fullpath?
While both platforms are leaders in the Messaging space, one emerges as the optimal choice for most dealership operations.
Edges out the competition with superior messaging capabilities and deeper automotive specialized features.
A powerful alternative, especially for dealerships prioritizing the customer data platform for dealershipsor existing Marketing workflows.
Kenect
MessagingKenect, founded in 2017 in Pleasant Grove, Utah, is an AI-powered texting platform trusted by over 10,000 dealerships across North America. The platform unifies texting, payments, review management, and lead generation into a single interface that integrates with existing DMS and CRM systems. Named to the Inc. 5000 list four consecutive years with 662% three-year revenue growth, Kenect was ranked the 22nd fastest-growing software company in Utah. With over 250 employees, Kenect has grown rapidly by focusing on what dealers do most — text their customers.
Core Advantages
- 10,000+ dealerships — massive proven adoption
- Inc. 5000 four consecutive years (662% growth)
- Unifies texting, payments, reviews, and leads in one tool
- Review management monitors 80+ listing sites
- Text-to-pay simplifies service payment collection
Limitations
- Not automotive-exclusive — also serves other verticals
- No voice AI or phone handling capabilities
- Best ROI requires high text message volume
Fullpath
MarketingFullpath (formerly AutoLeadStar) is a Customer Data Platform (CDP) built specifically for automotive, unifying dealership data across CRM, DMS, website, and advertising into a single actionable platform. Their product suite spans data management (CDP, Group CDP, Enterprise CDP, Data Enrichment), data activation (Audience Activation for email/SMS, Digital Advertising across Google/Meta/Amazon/OTT, Website Engagement personalization, VIN-specific marketing), and equity-based campaigns. They recently launched an Agentic CRM in limited release. Fullpath activates first-party dealership data to power hyper-targeted campaigns across every channel.
Core Advantages
- True CDP for automotive — unifies CRM, DMS, website, and ad data
- VIN-specific marketing is unique in the market
- Activates first-party data across every advertising channel (Google, Meta, Amazon, OTT)
- Multi-rooftop Group CDP for enterprise dealer groups
- Dynamic Payments auto-generates specials and offers
Limitations
- Marketing and data focused — no CRM, voice AI, or service tools (yet)
- Agentic CRM still in limited release
- Requires clean data inputs for best CDP performance
How does Kenect compare to Fullpath?
| Attribute | Kenect | Fullpath |
|---|---|---|
| Primary Focus | Messaging | Marketing |
| Pricing Entry | Subscription | Custom |
| Core Tech | • AI-powered business texting platform • Text-to-pay payment collection • Review generation and management (monitors 80+ sites) | • Customer Data Platform (CDP) with unified dealership data • Group CDP for multi-rooftop data visibility • Audience Activation — data-driven email and SMS campaigns |
| Industry Rating | 4.6 | 4.2 |
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