Fullpath vs CDK Global
A comprehensive side-by-side analysis of features, pricing, and performance to help you choose the right AI foundation for your dealership in 2026.
The Verdict
While both platforms are leaders in the Marketing Automation space, one emerges as the optimal choice for most dealership operations.
Edges out the competition with superior marketing automation capabilities and deeper automotive specialized features.
A powerful alternative, especially for dealerships prioritizing enterprise dealership managementor existing DMS workflows.
Fullpath
Marketing AutomationFormerly AutoLeadStar, Fullpath provides AI-driven marketing automation for dealerships including personalized customer journeys.
Core Advantages
- Strong marketing automation
- Good data analytics
- Personalization features
Limitations
- Marketing-focused only
- No voice/phone AI
CDK Global
DMSCDK Global is a major DMS provider that has integrated AI across their platform for customer engagement and operational efficiency.
Core Advantages
- Comprehensive DMS
- Enterprise-grade
- Wide adoption
Limitations
- Expensive
- Complex implementation
Deep Feature Comparison
| Attribute | Fullpath | CDK Global |
|---|---|---|
| Primary Focus | Marketing Automation | DMS |
| Pricing Entry | Custom | Enterprise |
| Core Tech | • Customer data platform • AI-powered marketing • Predictive analytics | • Dealer Management System • AI-enhanced CRM • Inventory management |
| Industry Rating | 4.2 | 3.8 |
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